Disconnected journeys?

DIGITAL EXPERIENCE PLATFORM

Makes them one

DXP unifies omnichannel content and customer data through a modular, AI-driven architecture—powering personalization, intelligent analytics, and agile, cost-efficient operations.

Disconnected journeys?

DIGITAL EXPERIENCE PLATFORM

Makes them one

DXP unifies omnichannel content and customer data through a modular, AI-driven architecture—powering personalization, intelligent analytics, and agile, cost-efficient operations.

Your Omni-Channel Engine Behind Great CX

DXP empowers operators with a modular omni-channel engine to craft digital journeys, deliver personalized services, and streamline operations.

By addressing various business and operation metrics, the composable ZSmart DXP product components can be tailored into:Customer Journey Cloud, Digital Marketing Cloud, Loyalty Management Cloud and Operations Service.

Your Omni-Channel Engine Behind Great CX

DXP empowers operators with a modular omni-channel engine to craft digital journeys, deliver personalized services, and streamline operations.

Discover the Secrets to Top Telcos' CX Success

We surveyed 32 leading telcos to discover their game-changing CX strategies. Curious about their secrets?

Download Now

Discover the Secrets to Top Telcos' CX Success

We surveyed 32 leading telcos to discover their game-changing CX strategies. Curious about their secrets?

Download Now

Together, Building a Unified Marketing Ecosystem

Unified Experience Foundation

Fueling every digital experience with data and AI

Customer Data Platform

Unify multi-source customer data to build a comprehensive 720° customer view and enable precise audience targeting

AI Engine

Apply predictive and generative AI for hyper-personalization and operational efficiency

Digital Marketing Cloud

A unified marketing automation platform for cross-channel campaigns, data-driven engagement, and real-time personalization

Campaign Automation

Intelligently automate and manage omnichannel campaigns with ease and efficiency

Gamification

Enhance user interaction and foster sustained engagement through game-like experiences

Message Builder

Streamline customer engagement through omni-channel messaging orchestration

Customer Journey Cloud

An integrated platform to design, manage, and optimize personalized customer journeys across all digital touchpoints

Page Builder

Design and customize digital apps and portals with ease—no coding required

Journey Builder

Create and manage personalized customer journeys across channels and touchpoints

Sales Catalog

Showcase enriched product offerings with dynamic, flexible content management

Loyalty Management Cloud

A comprehensive loyalty management platform supporting memberships, rewards, and engagement programs to drive customer retention and growth

Membership Center

Manage member tiers, privileges, and lifecycle rules with full flexibility

Point Mall

Enable point earning and redemption through an integrated rewards marketplace

Loyalty Dashboard

Monitor member activity and program performance to optimize engagement

Operations Service

Data-powered operational engagement that transforms every customer interaction into long-term lifetime value

Business Operations Consulting Service

Deliver data-driven insights and holistic evaluations to create actionable strategies and plans that guide effective CVM execution

Business Operations Service

Build a data-driven operational loop by integrating customer insights, tagging, monitoring, and performance evaluation to continuously optimize campaign operations

Data Operations Service

Leverage AI/ML technology with Data Operations to unlock deeper customer insights and amplify campaign impact

Together, Building a Unified Marketing Ecosystem

Unified Experience Foundation

Fueling every digital experience with data and AI

Customer Data Platform

Unify multi-source customer data to build a comprehensive 720° customer view and enable precise audience targeting

AI Engine

Apply predictive and generative AI for hyper-personalization and operational efficiency

Digital Marketing Cloud

A unified marketing automation platform for cross-channel campaigns, data-driven engagement, and real-time personalization

Campaign Automation

Intelligently automate and manage omnichannel campaigns with ease and efficiency

Customer Journey Cloud

An integrated platform to design, manage, and optimize personalized customer journeys across all digital touchpoints

Page Builder

Design and customize digital apps and portals with ease—no coding required

Loyalty Management Cloud

A comprehensive loyalty management platform supporting memberships, rewards, and engagement programs to drive customer retention and growth

Membership Center

Manage member tiers, privileges, and lifecycle rules with full flexibility

Operations Service

Data-powered operational engagement that transforms every customer interaction into long-term lifetime value

Business Operations Consulting Service

Deliver data-driven insights and holistic evaluations to create actionable strategies and plans that guide effective CVM execution

Business Operations Service

Build a data-driven operational loop by integrating customer insights, tagging, monitoring, and performance evaluation to continuously optimize campaign operations

Data Operations Service

Leverage AI/ML technology with Data Operations to unlock deeper customer insights and amplify campaign impact

Why Industry Leaders Choose DXP

32.6%

Increase in ARPU

12%

Reduction in Churn Rate

30%

Increase in Customer Take Rate

Enhance customer lifetime value

Drive revenue growth by managing the full customer lifecycle—expanding user base, increasing ARPU, and extending retention through value-centric operations

Unify omnichannel experiences

Deliver consistent and seamless customer journeys across all touchpoints through integrated channels like social media, email, and app notifications

Improve customer experience and engagement

Leverage machine learning and AI for intelligent segmentation and personalized recommendations to enable tailored interactions

Increase marketing efficiency and performance

Accelerate campaign design and time-to-market with GenAI, improving marketing outcomes and reducing operational costs

Strengthen customer loyalty

Transform user interactions into measurable loyalty metrics and personalized rewards through gamified mechanisms such as points and membership tiers

Enable agile deployment and cost optimization

Use modular, composable architecture and cloud-native deployment to scale on demand and reduce operational complexity and cost

Why Industry Leaders Choose DXP

32.6%

Increase in ARPU

12%

Reduction in Churn Rate

30%

Increase in Customer Take Rate

Enhance customer lifetime value

Drive revenue growth by managing the full customer lifecycle—expanding user base, increasing ARPU, and extending retention through value-centric operations

Unify omnichannel experiences

Deliver consistent and seamless customer journeys across all touchpoints through integrated channels like social media, email, and app notifications

Improve customer experience and engagement

Leverage machine learning and AI for intelligent segmentation and personalized recommendations to enable tailored interactions

Increase marketing efficiency and performance

Accelerate campaign design and time-to-market with GenAI, improving marketing outcomes and reducing operational costs

Strengthen customer loyalty

Transform user interactions into measurable loyalty metrics and personalized rewards through gamified mechanisms such as points and membership tiers

Enable agile deployment and cost optimization

Use modular, composable architecture and cloud-native deployment to scale on demand and reduce operational complexity and cost