NANJING, China, November 20, 2020 - Whale Cloud, a leading technology company providing software solutions and services for telecommunications and multiple industries, announced today that Smartfren, one of the leading telecom service providers in Indonesia, has gone live with Whale Cloud’s Multi-Channel Campaign Management (MCCM), an end-to-end campaign solution to manage diversified campaigns in every stage of the customer journey, to deliver a seamless and consistent customer experience with omnichannel engagement.

The deployment of the latest MCCM solution allows Smartfren to have a 360-degree view customer insights and delivers personalized marketing campaigns to meet diversified customer requirements across all channels. MCCM can help Smartfren boost customer interaction through a range of platforms, including MySmartfren app, WhatsApp, email, SMS, USSI, call center, and social media. Moreover, MCCM is designed to assess the efficacy of marketing strategies that can boost Smartfren’s marketing competitiveness and significantly increase revenue growth.

“We appreciate the effective support from Whale Cloud’s team in executing a smooth and successful MCCM upgrading. By leveraging MCCM, Smarfren can trigger campaigns through real-time events and enhance omni-channel customer engagement. We feel optimistic that MCCM will increase our market share in the future,” said Umesh Gupta, Smartfren CIO.

“As a long-term partner, we are pleased to continue to support Smartfren in its digital transformation journey. As the demands of customers are constantly evolving, knowing what marketing campaigns to use and providing timely customer engagement are all crucial. With Whale Cloud’s MCCM solution, Smartfren will be able to offer a seamless and consistent customer experience to its users across multiple touchpoints,” said Ben Zhou, CEO of Whale Cloud International.

For more details on Whale Cloud’s MCCM solution, please visit https://online.iwhalecloud.com/#/Bol/ProductDetail/1/prodDetail.html