Whale Cloud | HETU Message PaaS

Overview

In today's market, consumers are increasingly seeking more meaningful interactions with enterprises through their preferred communication channels. The rise of OTT apps and services such as WhatsApp, Viber, WeChat, Line, Telegram, FB Messenger, and Instagram chat, has significantly shifted consumer expectations for modern communication. In response to changing customer demands, CSPs are improving traditional SMS services and transitioning towards more rich and interactive RCS services. Therefore, it is essential for enterprises to offer multi-channel messaging capabilities to connect with their customers effectively.
To meet these market demands, HETU Message PaaS is the ideal cloud-based solution that empowers enterprises to connect with their customers via multiple channels, including SMS/MMS, RCS, and OTT applications such as WhatsApp, Viber, and WeChat. The platform offers end to end message facilities and a comprehensive suite of APIs and SDKs to seamlessly integrate real-time communication capabilities into existing applications and services.
By delivering personalized messages to consumers across all channels, HETU Message PaaS enables enterprises to engage with their customers meaningfully and impactfully.

Features

Official account

The Official Account is the gateway for enterprises, featuring their brand logo, introduction, actions, and more. It plays a crucial role in enhancing their creativity and notoriety, as well as improving their respectability and visibility. HETU Message PaaS offers tailored design patterns for official accounts based on various channels to ensure enterprises have the most effective presence on every platform.

Maximum message presentation

‘Medium is the message’, HETU understands that the medium carries the message, that’s why we offer message facilities that help brands elevate their message presentation to its fullest potential. For example, our SMS service supports text and chatbot HTML5, while our OTT service (like WhatsApp) supports rich media, files, locations, and buttons, among other advanced features. With HETU Message PaaS, brands can take advantage of multiple channels to deliver their message in the most engaging and impactful way.

Easy-to-use scenario design

Predefined business logic is essential for enterprises as it provides a structured approach to engaging customers and achieving business objectives. HETU Message PaaS provides easy-to-use scenario design tools, enabling brands to create compelling and personalized experience that leverage data-driven insights. With our design tools, brands can easily extend their capacity by integrating 3rd-party capabilities such as payment gateways or face recognition technology within specific activities, improving the customer experience and innovating new ways to engage customers.

Closer to your customer

The team Inbox brings enterprises closer to their customers through evolving two-way communication between brands and customers. With support for images, videos, locations, files, and enriched message cards, customers can quickly navigate to content that they are interested in and engage in more comprehensive and visible interactions. The team Inbox keeps a record of historical conversations and offers a better customer experience. It supports both manual and AI agents, such as AliMi and ChatGPT (currently in the testing phase), seamlessly switching between the two for a more streamlined conversation flow.

An open marketplace

The HETU Open Marketplace showcases the industry's best practices and references for customers, comprising message templates, materials, and scenarios created by users, partners, and Independent Software Vendors (ISVs) alike. The platform empowers creators to showcase and market their creative works, offering information consumers a vast pool of knowledge and ideas to transform their communication strategies. With the HETU Open Marketplace, you can explore new and groundbreaking ideas, and take your messaging game to the next level.

An open API & widget platform

HETU Message PaaS offers an open API & widget platform that seamlessly integrates developers’ communication features into existing cloud-based applications. This empowers brands to evolve and expand their capabilities without any significant investment in developing new back-end systems. Our build-your-own model is specifically designed to combine various puzzle pieces in the form of modules and APIs, enabling excellent customization and flexibility.

Security and compliance

HETU Message PaaS adheres to pertinent regulations, including GDPR and ISO 27001, to ensure the protection of customer data. We employ a unified manual message audit system in place, while fully capable of integrating an AI audit platform for automated media material auditing.

Official account

Maximum message presentation

Easy-to-use scenario design

Closer to your customer

An open marketplace

An open API & widget platform

Security and compliance

Benefits

Improve customer experience

HETU Message PaaS offers multiple interaction channels, including RCS, SMS, WhatsApp, Viber, Email, and more. With a data-driven architecture, we help brands deliver personalized campaigns at the right time and on the right channel, monetize rich data scenarios to drive data consumption, and offer intuitive service and support across all touchpoints.

Enable higher transaction & engagement

HETU Message PaaS offers rich interactive messaging capabilities that significantly reduce the distance between brands and their customers while enhancing the engagement and response rates. With scenario design tools, brands can create end-to-end business cycles where customers can easily navigate within the message, eliminating the need to switch to an app or website. This shortens the service transaction journey and streamlines the transaction process for brands and their customers.

Save costs

HETU Message PaaS offers pre-integrated multi-channel messaging capabilities, providing brands with cost-saving options for selecting channels. In certain countries, using OTT business messaging instead of SMS for OTP business can result in over 30% cost savings.

Enable rich business model

Enterprises have the flexibility to choose between 'Buy Out' and 'Revenue Share' options, allowing to align the investment plan and business model more effectively.

Improve customer experience

Enable higher transaction & engagement

Save costs

Enable rich business model

Enterprises have the flexibility to choose between 'Buy Out' and 'Revenue Share' options, allowing to align the investment plan and business model more effectively.

Business Scenarios

OTP authentication for improved customer trust, cost-effectiveness

One-time Password (OTP) has become an increasingly popular security measure due to the rise of online transactions and the greater need for secure authentication methods. The OTP functionality helps enterprises improve security, reduce fraud, improve the user experience, and save costs.
Take the example of a banking institution using HETU Message PaaS for OTP authentication. By leveraging our OTP messaging feature, the bank is able to provide enhanced security to its customers with OTP sent instantly to their mobile devices via SMS or push notification.

OTP authentication for improved customer trust, cost-effectiveness

Business Scenarios

OTP authentication for improved customer trust, cost-effectiveness

Notification

The original intent of the messaging was to inform customers of important events and to allow them to be well prepared. HETU Message PaaS supports multiple notification categories, including bad weather/disaster notifications from the government, order updates, purchases, appointments, reservations, reminders, anti-fraud alerts from enterprises.

Promotion

Enterprise marketers use messaging to send promotional campaigns and special offers to thousands of people at a time. The application is linked to marketers’ database or other software, like Customer Relationship Management (CRM), and can personalize and customize messages to include the recipient’s first name and other specific details.

Customer Service

The official account serves as a link between customers and enterprises, enabling customers to contact enterprises through preferred messaging channel. The team inbox of the official account is utilized by agents (Manual & AI) to receive and attend to customer service requests.