Digital Marketing Cloud is a hybrid marketing automation solution across multiple channels (mobile, social, and other digital channels), providing powerful support for enterprise to build digital marketing capabilities and drive traffic monetization.
Benefits
Simplified collaboration
The frictionless and flexible platform enables marketers to focus on creative campaign design rather than communication work, which in turn improves productivity.
Maximized marketing efficiency
Effective customer analysis and differentiated promotion methods improve campaign performance.
Best customer experience
An abundance of customer engagement scenarios make every interaction with your customers fantastic, and the consistent experience across different channels improves customer satisfaction.
New value streams
Monetize your traffic and level up your profit.
Simplified collaboration
The frictionless and flexible platform enables marketers to focus on creative campaign design rather than communication work, which in turn improves productivity.
Maximized marketing efficiency
Effective customer analysis and differentiated promotion methods improve campaign performance.
Best customer experience
An abundance of customer engagement scenarios make every interaction with your customers fantastic, and the consistent experience across different channels improves customer satisfaction.
New value streams
Monetize your traffic and level up your profit.
Features
Hybrid cloud deployment
A hybrid approach allows you to leverage the flexibility and scalability of cloud services while deploying sensitive applications and data on private cloud.
Multi-channel engagement
A variety of channels – message, e-mail, APP, social media, etc. – make customer engagement easier and more effective, resulting in the consistency in customer service.
Unified campaign orchestration
Powerful, flexible, and mature multichannel marketing orchestration is combined with mobile, and social marketing kits to help create innovative and interesting marketing campaigns.
Constantly updated cloud templates
The proven marketing experience and the advanced digital marketing concepts can be shared with ease through cloud services to help CSPs quickly build marketing campaigns and expand their markets.
Mobile engagement on cloud
The game components added to mobile apps through cloud services help deliver enjoyable user experience and improve customer engagement.
Social engagement on cloud
Social engagement designed for social network management lets you interact with customers and prospects via Facebook, Twitter and more.
Traffic monetization through DSP platform
With a sizeable customer base and omnichannel customer engagement capability, you can realize data monetization and level up your profits through data exposure and technology upgrades.
Innovative customer loyalty programs
A modular and configurable loyalty management platform that runs a diverse range of reward programs, assists CSP in increasing brand awareness and loyalty.
In-depth customer insights with 360-degree view
With 200+ customer tags, DMC provides a 360-degree customer view to help you truly understand your customers.
Real-time decision engine
DMC can collect and process event data from external system, which can help CSPs engage customers in real-time and turns event into best-selling opportunities.
Personalized recommendation
Recommendation engine utilizes algorithms and data from e-commerce and telecom industry to recommend the most relevant items to each customer.
Visual evaluation dashboard
With a visualization marketing dashboard and OOTB KPIs, DMC can analyze and evaluate the marketing effectiveness to help improve your ROI across your marketing channels.
Business analysis & consulting services
A team of Whale Cloud business experts and data scientists will work with you through the DMC platform to enhance your marketing efficiency and business innovation, greatly expanding the value of the platform.
Hybrid cloud deployment
A hybrid approach allows you to leverage the flexibility and scalability of cloud services while deploying sensitive applications and data on private cloud.
Multi-channel engagement
A variety of channels – message, e-mail, APP, social media, etc. – make customer engagement easier and more effective, resulting in the consistency in customer service.
Unified campaign orchestration
Powerful, flexible, and mature multichannel marketing orchestration is combined with mobile, and social marketing kits to help create innovative and interesting marketing campaigns.
Constantly updated cloud templates
The proven marketing experience and the advanced digital marketing concepts can be shared with ease through cloud services to help CSPs quickly build marketing campaigns and expand their markets.
Mobile engagement on cloud
The game components added to mobile apps through cloud services help deliver enjoyable user experience and improve customer engagement.
Social engagement on cloud
Social engagement designed for social network management lets you interact with customers and prospects via Facebook, Twitter and more.
Traffic monetization through DSP platform
With a sizeable customer base and omnichannel customer engagement capability, you can realize data monetization and level up your profits through data exposure and technology upgrades.
Innovative customer loyalty programs
A modular and configurable loyalty management platform that runs a diverse range of reward programs, assists CSP in increasing brand awareness and loyalty.
In-depth customer insights with 360-degree view
With 200+ customer tags, DMC provides a 360-degree customer view to help you truly understand your customers.
Real-time decision engine
DMC can collect and process event data from external system, which can help CSPs engage customers in real-time and turns event into best-selling opportunities.
Personalized recommendation
Recommendation engine utilizes algorithms and data from e-commerce and telecom industry to recommend the most relevant items to each customer.
Visual evaluation dashboard
With a visualization marketing dashboard and OOTB KPIs, DMC can analyze and evaluate the marketing effectiveness to help improve your ROI across your marketing channels.
Business analysis & consulting services
A team of Whale Cloud business experts and data scientists will work with you through the DMC platform to enhance your marketing efficiency and business innovation, greatly expanding the value of the platform.
Scenarios
Operation and traffic monetization of 'Super APP'
In the era of mobile Internet, it has become mainstream for operators to own and operate their own Super APPs. But this new operation model is a new challenge compared to traditional marketing. A marketing platform that includes gamification capabilities, social media capabilities and a DSP platform, allows you to operate with ease, thus achieving a win-win-win situation where customers are satisfied, merchants get customers and CSPs get new revenue streams.
Omnichannel marketing automation
Exponential business growth plays a key part for CSPs to stand out in a crowded market. However, the demand for multiple touchpoints yet consistent experience from consumers has resulted in increasingly complex marketing activities. A hybrid marketing automation platform across digital marketing domains allows your marketing team to focus more on marketing innovation.
Operation and traffic monetization of 'Super APP'
In the era of mobile Internet, it has become mainstream for operators to own and operate their own Super APPs. But this new operation model is a new challenge compared to traditional marketing. A marketing platform that includes gamification capabilities, social media capabilities and a DSP platform, allows you to operate with ease, thus achieving a win-win-win situation where customers are satisfied, merchants get customers and CSPs get new revenue streams.
Omnichannel marketing automation
Exponential business growth plays a key part for CSPs to stand out in a crowded market. However, the demand for multiple touchpoints yet consistent experience from consumers has resulted in increasingly complex marketing activities. A hybrid marketing automation platform across digital marketing domains allows your marketing team to focus more on marketing innovation.
Operation and traffic monetization of 'Super APP'
In the era of mobile Internet, it has become mainstream for operators to own and operate their own Super APPs. But this new operation model is a new challenge compared to traditional marketing. A marketing platform that includes gamification capabilities, social media capabilities and a DSP platform, allows you to operate with ease, thus achieving a win-win-win situation where customers are satisfied, merchants get customers and CSPs get new revenue streams.
Scenarios
Omnichannel marketing automation
Exponential business growth plays a key part for CSPs to stand out in a crowded market. However, the demand for multiple touchpoints yet consistent experience from consumers has resulted in increasingly complex marketing activities. A hybrid marketing automation platform across digital marketing domains allows your marketing team to focus more on marketing innovation.
Operation and traffic monetization of 'Super APP'
In the era of mobile Internet, it has become mainstream for operators to own and operate their own Super APPs. But this new operation model is a new challenge compared to traditional marketing. A marketing platform that includes gamification capabilities, social media capabilities and a DSP platform, allows you to operate with ease, thus achieving a win-win-win situation where customers are satisfied, merchants get customers and CSPs get new revenue streams.
