
Construct E2E Customer Journey
- Analyze customer journey map and explore optimization opportunity with customer-centric thinking
- Define detailed specifications for landing customer journey optimization solution

Health Examination for Legacy Business Process
- Give ratings regarding digital level of each current business process with range from 'Initial', 'Managed', 'Automated', 'Streamlined' to 'Intelligent'
- Processes rated as 'Initial' or 'Managed' will be optimized for higher effectiveness

Set KPI for Business Process
- Define systematized KPI on strategic level, tactic level and operational level guiding or measuring customer journey optimization
- Evaluate the effect with metrics and keep continuous iteration according to customer response