Construct E2E Customer Journey

• Analyze customer journey map and explore optimization opportunity with customer-centric thinking
• Define detailed specifications for landing customer journey optimization solution

Health Examination for Legacy Business Process

• Give ratings regarding digital level of each current business process with range from 'Initial', 'Managed', 'Automated', 'Streamlined' to 'Intelligent'
• Processes rated as 'Initial' or 'Managed' will be optimized for higher effectiveness

Set KPI for Business Process

• Define systematized KPI on strategic level, tactic level and operational level guiding or measuring customer journey optimization
• Evaluate the effect with metrics and keep continuous iteration according to customer response