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Overview
ZSmart Consumer Lifestyle Platform (CLP) is a one-stop telco app solution that helps CSPs transform mobile and web self-care channels into a consumer channel that actively engages with customers, carries high DAUs with all types of partner services, and creates strong momentum for new revenue streams based on a large customer base.
Benefits
Go mobile and get ahead of your Competitors
Mobile first strategy is an irreversible trend. CLP allows you to go mobile quickly and win over "Generation Z", getting ahead of your competitors in the mobile world. As a 7x24 customer engagement channel, CLP brings your services online and attract your customers from offline to online, which leads to the decrease of the offline operations cost and in turn expands your reach to customers.
Go mobile and get ahead of your Competitors
Mobile first strategy is an irreversible trend. CLP allows you to go mobile quickly and win over "Generation Z", getting ahead of your competitors in the mobile world. As a 7x24 customer engagement channel, CLP brings your services online and attract your customers from offline to online, which leads to the decrease of the offline operations cost and in turn expands your reach to customers.
Intensify your customer loyalty
CLP creates the all-in-one experience to continuously engage customers with versatile services, entertaining games and appealing promotional activities to intensify customer loyalty and prevent customer churn.
Intensify your customer loyalty
CLP creates the all-in-one experience to continuously engage customers with versatile services, entertaining games and appealing promotional activities to intensify customer loyalty and prevent customer churn.
Build a moat around your business ecosystem
Empowered by mPaaS, CLP allows you to fast form a business ecosystem of diverse products and services and build a consumer super marketplace of affluent SKUs, bridging the gap between you and your partners and setting up a strong moat around your business.
Build a moat around your business ecosystem
Empowered by mPaaS, CLP allows you to fast form a business ecosystem of diverse products and services and build a consumer super marketplace of affluent SKUs, bridging the gap between you and your partners and setting up a strong moat around your business.
Boost the growth of your user value
By introducing a rich variety of data-consuming services, such as video streaming, music, eCommerce and mobile payment, CLP significantly boosts customers’ in-app consumption. With well-targeted benefits and coupons, consumers are encouraged to come back for more, which would significantly grow your user value, and in turn attract the attention of capital market.
Boost the growth of your user value
By introducing a rich variety of data-consuming services, such as video streaming, music, eCommerce and mobile payment, CLP significantly boosts customers’ in-app consumption. With well-targeted benefits and coupons, consumers are encouraged to come back for more, which would significantly grow your user value, and in turn attract the attention of capital market.
Promote continuous customer growth
Whale Cloud provides professional services to promote continuous customer growth, including data-driven operations service, customer journey consultancy services, and agile IT delivery services. These services ensure that the super app quickly iterates towards optimal customer experience and operations success.
Promote continuous customer growth
Whale Cloud provides professional services to promote continuous customer growth, including data-driven operations service, customer journey consultancy services, and agile IT delivery services. These services ensure that the super app quickly iterates towards optimal customer experience and operations success.
Features
Onboard your customers faster
Well-designed AI-assisted customer journeys simplify the customer onboarding process to just a few steps, leading your customers to buy and activate SIM cards in minutes. The pre-integration with dealer’s applications realizes the O2O business model, which allows consumers to pick up the SIMs in any dealer’s stores at their convenience.
Prebuild rich OOTB telco features
Prebuilt with a rich repository of out-of-the-box telco features, CLP delivers top-up, bill payment, package purchase, balance transfer, emergency credit, handsets, 5G services and more to all consumers - prepaid, postpaid or hybrid. Well-designed privilege management ensures personalized selfcare services are delivered.
Extend a technical platform with verified capabilities
Empowered by mPaaS, a platform verified by the huge user traffic of Alipay, CLP supports hot bug repair, grey release, version rollback and auto scaling. With advanced data analytics, mPaaS also provides insights into superior customer experience and continuous operations optimization.
Gain quick access to multifaceted local services
Built on the Alibaba mPaaS platform, CLP leverages rich-featured mini programs that make the integration with local service providers with Internet-level agility. ISVs and partners can develop their own mini programs and release them on CLP in hours. Meanwhile, mPaaS platform connects your super app to the existing Alipay ecosystem of mini programs.
Engage with customers via gamification tools
CLP presets extensive gamification tools to keep your customers engaged with entertaining and appealing in-app activities, such as lucky draw, membership, loyalty points, digital benefits, task leader board, share to win.
Integrate social networking services
CLP has integrated instant messaging capabilities to enable Customer to Customer (C2C) chats, contacts and friend circles. The super app also builds connection between businesses and consumers. You and your partners can utilize the platform to provide marketing, sales and care services directly to your customers.
Retain customers with 24/7 customer services enhanced by AI and generative capabilities
Equipped with an advanced AI-driven chatbot, CLP offers round-the-clock customer support. The chatbot utilizes AI generative technology to handle customer inquiries with high accuracy and personalization, ensuring that customers always feel valued and well-served.
Monetize the massive customer data with various methods
As the app’s DAU grows, massive customer data will be generated. CLP presets a wide variety of data monetization methods, for example, paid advertising, Whale Cloud’s eCommerce suite, Alipay’s mobile payment platform, Alibaba’s cloud gaming platform with lots of games aggregated.
Protect data privacy with financial grade security
CLP implements GDPR-compliant financial grade security techniques to minimize any potential security risks and prevent against hacker attacks. Additionally, cloud deployment allows you to get more security reinforcement capabilities.
Quickly design and launch your App page or marketing campaign in a few clicks
Page Builder is a tool that presets commonly-used UI widgets to help build a mobile app page or web page with just a few clicks via "drag and drop". The page can take effect immediately in a hot release.
Data-driven operation metrics for the App channel
With a visualization marketing dashboard and OOTB KPIs, it can analyze and evaluate the app visiting trend and marketing effectiveness to help improve your ROI across your marketing channels.
Enhance existing channel capabilities effortlessly with plug-and-play integration
CLP offers a wide range of plug-in capabilities, allowing for seamless integration with your existing apps via an SDK. This enables the gradual enhancement of your current channel capabilities in a cost-effective and efficient manner, without the need to replace your existing apps.
Unleash your team's potential through co-building on the open platform
CLP possesses an advanced, stable, and reliable platform infrastructure, coupled with the capability to be open and scalable. CSP's in-house teams can build their own apps on the open platform, giving full play to the team's initiative, resulting in shorter delivery cycles and cost savings.
Onboard your customers faster
Well-designed AI-assisted customer journeys simplify the customer onboarding process to just a few steps, leading your customers to buy and activate SIM cards in minutes. The pre-integration with dealer’s applications realizes the O2O business model, which allows consumers to pick up the SIMs in any dealer’s stores at their convenience.
Prebuild rich OOTB telco features
Prebuilt with a rich repository of out-of-the-box telco features, CLP delivers top-up, bill payment, package purchase, balance transfer, emergency credit, handsets, 5G services and more to all consumers - prepaid, postpaid or hybrid. Well-designed privilege management ensures personalized selfcare services are delivered.
Extend a technical platform with verified capabilities
Empowered by mPaaS, a platform verified by the huge user traffic of Alipay, CLP supports hot bug repair, grey release, version rollback and auto scaling. With advanced data analytics, mPaaS also provides insights into superior customer experience and continuous operations optimization.
Gain quick access to multifaceted local services
Built on the Alibaba mPaaS platform, CLP leverages rich-featured mini programs that make the integration with local service providers with Internet-level agility. ISVs and partners can develop their own mini programs and release them on CLP in hours. Meanwhile, mPaaS platform connects your super app to the existing Alipay ecosystem of mini programs.
Engage with customers via gamification tools
CLP presets extensive gamification tools to keep your customers engaged with entertaining and appealing in-app activities, such as lucky draw, membership, loyalty points, digital benefits, task leader board, share to win.
Integrate social networking services
CLP has integrated instant messaging capabilities to enable Customer to Customer (C2C) chats, contacts and friend circles. The super app also builds connection between businesses and consumers. You and your partners can utilize the platform to provide marketing, sales and care services directly to your customers.
Retain customers with 24/7 customer services enhanced by AI and generative capabilities
Equipped with an advanced AI-driven chatbot, CLP offers round-the-clock customer support. The chatbot utilizes AI generative technology to handle customer inquiries with high accuracy and personalization, ensuring that customers always feel valued and well-served.
Monetize the massive customer data with various methods
As the app’s DAU grows, massive customer data will be generated. CLP presets a wide variety of data monetization methods, for example, paid advertising, Whale Cloud’s eCommerce suite, Alipay’s mobile payment platform, Alibaba’s cloud gaming platform with lots of games aggregated.
Protect data privacy with financial grade security
CLP implements GDPR-compliant financial grade security techniques to minimize any potential security risks and prevent against hacker attacks. Additionally, cloud deployment allows you to get more security reinforcement capabilities.
Quickly design and launch your App page or marketing campaign in a few clicks
Page Builder is a tool that presets commonly-used UI widgets to help build a mobile app page or web page with just a few clicks via "drag and drop". The page can take effect immediately in a hot release.
Data-driven operation metrics for the App channel
With a visualization marketing dashboard and OOTB KPIs, it can analyze and evaluate the app visiting trend and marketing effectiveness to help improve your ROI across your marketing channels.
Enhance existing channel capabilities effortlessly with plug-and-play integration
CLP offers a wide range of plug-in capabilities, allowing for seamless integration with your existing apps via an SDK. This enables the gradual enhancement of your current channel capabilities in a cost-effective and efficient manner, without the need to replace your existing apps.
Unleash your team's potential through co-building on the open platform
CLP possesses an advanced, stable, and reliable platform infrastructure, coupled with the capability to be open and scalable. CSP's in-house teams can build their own apps on the open platform, giving full play to the team's initiative, resulting in shorter delivery cycles and cost savings.
Business Scenarios
Build a rich-featured selfcare app to drive consumer sales
CLP incorporates a diverse mix of Telco features, including KYC service, SIM purchase, package purchase, top up, bill payment, credit transfer, emergency credit, live chat, etc.
In the mobile first world, CSPs can bring products and services online to build a selfcare app, and reach consumers from anywhere, at anytime.
Business Scenarios
Build a rich-featured selfcare app to drive consumer sales
CLP incorporates a diverse mix of Telco features, including KYC service, SIM purchase, package purchase, top up, bill payment, credit transfer, emergency credit, live chat, etc.
In the mobile first world, CSPs can bring products and services online to build a selfcare app, and reach consumers from anywhere, at anytime.
Operate a Super App with high DAU
With mPaaS platform integrated, CSPs can onboard versatile services onto the app and evolve the telco app to a super app that can meet consumers’ everyday needs, such as social networking, gaming, food delivery, and taxi services.
App operational tools are embedded into the app to facilitate your operations team to continuously acquire, activate and retain consumer customers, and grow the app DAU.
Monetize customer traffic
As the DAU grows, partners of the ecosystem are attracted to onboard their services into the super app in order to reach an existing large customer base.
In this way, you can innovate and explore the various traffic monetization methods, such as bringing in eCommerce service, mobile payment service, paid advertising, targeted traffic distribution or revenue settlement with partners.
Case & Story
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