The Official Account is the gateway for enterprises, featuring their brand logo, introduction, actions, and more. It plays a crucial role in enhancing their creativity and notoriety, as well as improving their respectability and visibility. HETU Message PaaS offers tailored design patterns for official accounts based on various channels to ensure enterprises have the most effective presence on every platform.

'Medium is the message', HETU understands that the medium carries the message, that's why we offer message facilities that help brands elevate their message presentation to its fullest potential. For example, our SMS service supports text and chatbot HTML5, while our OTT service (like WhatsApp) supports rich media, files, locations, and buttons, among other advanced features. With HETU Message PaaS, brands can take advantage of multiple channels to deliver their message in the most engaging and impactful way.

Predefined business logic is essential for enterprises as it provides a structured approach to engaging customers and achieving business objectives. HETU Message PaaS provides easy-to-use scenario design tools, enabling brands to create compelling and personalized experience that leverage data-driven insights. With our design tools, brands can easily extend their capacity by integrating 3rd-party capabilities such as payment gateways or face recognition technology within specific activities, improving the customer experience and innovating new ways to engage customers.

The team Inbox brings enterprises closer to their customers through evolving two-way communication between brands and customers. With support for images, videos, locations, files, and enriched message cards, customers can quickly navigate to content that they are interested in and engage in more comprehensive and visible interactions. The team Inbox keeps a record of historical conversations and offers a better customer experience. It supports both manual and AI agents, such as AliMi and ChatGPT (currently in the testing phase), seamlessly switching between the two for a more streamlined conversation flow.

The HETU Open Marketplace showcases the industry's best practices and references for customers, comprising message templates, materials, and scenarios created by users, partners, and Independent Software Vendors (ISVs) alike. The platform empowers creators to showcase and market their creative works, offering information consumers a vast pool of knowledge and ideas to transform their communication strategies. With the HETU Open Marketplace, you can explore new and groundbreaking ideas, and take your messaging game to the next level.

HETU Message PaaS offers an open API & widget platform that seamlessly integrates developers' communication features into existing cloud-based applications. This empowers brands to evolve and expand their capabilities without any significant investment in developing new back-end systems. Our build-your-own model is specifically designed to combine various puzzle pieces in the form of modules and APIs, enabling excellent customization and flexibility.

HETU Message PaaS adheres to pertinent regulations, including GDPR and ISO 27001, to ensure the protection of customer data. We employ a unified manual message audit system in place, while fully capable of integrating an AI audit platform for automated media material auditing.