• Mi Claro Super App transformed from providing telecom services into an all-in-one digital experience encompassing gaming, dining and transportation services
• Since its launch, the Mi Claro Super App has surpassed 4 million users and 350 thousand daily active users
• Super App was co-developed by Whale Cloud, Alipay+, and Claro Colombia, along with its ecosystem partners

Nanjing, China, April 7, 2025 – Claro Colombia, Colombia’s largest telecom operator, has announced the commercial launch of its new Super App, Mi Claro, during the Claro Tech Summit. Developed in partnership with Whale Cloud, a leading technology company providing software solutions and services for telecommunications and multiple industries, and Alipay+, Ant International’s unified wallet gateway for cross-border mobile payment and digitisation technology, along with its ecosystem partners, the Mi Claro app was transformed from a traditional telecom services platform into a Super App that seamlessly integrates core telecom services with third-party lifestyle offerings such as gaming, dining, and transportation.

Serving over 41 million users, Claro Colombia offers a full range of telecommunications services, including mobile and fixed-line telephone broadband internet and digital TV. In order to stay ahead in the digital era, Claro Colombia sought to diversify revenue streams, enhance user experience and integrate their services into a unified digital ecosystem. The company was looking to build a next-generation platform that could deliver a dynamic, all-in-one digital experience. Together, Whale Cloud and Alipay+ provided Claro Colombia with essential technology solutions, including the Mini Program Development Platform, Mini Program Operation Platform, and Partner Onboarding Platform, ensuring seamless integration of diverse digital services.

Since its launch, Mi Claro has demonstrated exceptional performance, attracting approximately 100,000 new users per week, with an overall migration rate exceeding 30%. Positioned as both a marketplace and an innovation hub, Mi Claro enhances user convenience while empowering third-party businesses and developers to expand their digital presence. Mi Claro has now surpassed 4 million users and 350 thousand daily active users (DAU), delivering a seamless digital lifestyle experience for Colombians.

Building on this success, Claro Colombia, Whale Cloud, and Alipay+ are expanding Mi Claro’s ecosystem by onboarding global brands, along with merchants across education, entertainment, travel, and healthcare.

Rodrigo de Gusmao Ribeiro, president of Claro Colombia, said at the Claro Tech Summit:“We are committed to boosting the growth of companies in the country. That is why we created a powerful tool to expand their reach more effectively, while generating digital inclusion for all Colombians. This Super App was co-developed by Whale Cloud, Alipay+ and Claro Colombia, along with other partners in this ecosystem. We are strengthening the open innovation ecosystem in Colombia in which mini-programs drive the launch of innovative ideas in traditional and emerging sectors, from transportation and delivery services to e-commerce and education, favoring equality among companies of all sizes, boosting the local economy and empowering constant innovation.”

Jaime Andres Tole Clavijo, Corporate Director of Product and Innovation, Claro Colombia, said: “As the leading telecom operator in Colombia, we are committed to delivering a best-in-class digital experience for our customers. The evolution of Mi Claro into a Super App exemplifies our dedication to innovation and offering an integrated ecosystem of digital services to our customers so they can enjoy greater convenience and engagement.”

Zhixian Li, Senior Director at Ant International shared: “We are proud to be part of Claro Colombia’s Super App journey alongside our strategic partner Whale Cloud. By combining Whale Cloud’s expertise in the telecommunications sector with Alipay+’s track record in Super App development, we empowered Claro Colombia with industry-leading solutions to transform Mi Claro into an integrated digital lifestyle app serving the daily needs of its customers beyond telecommunications. This is a significant step in our partnership with Whale Cloud, and I look forward to driving more digital transformations together.”

Mu Ji, Chief Operating Officer of Whale Cloud International, stated: “The success of Mi Claro Super App marks a major milestone in our collaboration with Claro Colombia and Alipay+. By leveraging cutting-edge digital technologies, we have created a scalable and intelligent platform that not only enhances customer experience but also drives new business opportunities for Claro. Building upon this achievement, we will deepen our collaboration with Claro Colombia and Alipay+, driving new innovations and enhancing digital capabilities to create even greater value for users and partners.”